From the results I received in my questionnaire I found that
no matter what the genre, the answers people gave for the different questions
were quite similar. People gave a huge range of examples of music videos that
they liked by artists like The 1975, Clean Bandit, Vampire Weekend and Beyonce.
When asked why they watch music videos there were a couple of
popular answers. The main answer was for entertainment. Watching the music
video for a song makes them enjoy it more. People also replied that they
watched them when a new song was released because they wanted to see what the
musicians/artist look like. The outfits in music videos tend to be the latest
fashions (depending on the genre) but this was also a point of interest for
some people. A really important point that one person made was that by watching
the music video, you can understand the meaning of the song from the band’s
point of view. This is something I want to put emphasis on in my own music
video.
The
majority of people said they used YouTube to watch music videos but there are
some other sites that can be used to access them. The music channel on TV was
the other common answer that people gave to this question.
From the
results I discovered that the place to watch music videos tends to be at home
alone, or when people are with their friends. Technology allows us to watch
music videos almost anywhere we want and that is thanks to smart phones,
tablets, laptops and televisions. These were the devices that were listed by
almost every person who completed my questionnaire.
For the
people who like seeing narrative in a music video, I wanted to find out what
sort of characters they like to see. The general consensus was that they want
to see characters that they can relate to. One interesting comment was, “the
characters can be of all ages/types as long as it relates to the song.” This is
something I also agree with and want to include in my own music video as I
think it will improve the understanding of the song. One person said they liked
it when the characters were of a similar age to themselves as it helped them to
relate to it. This is something I will need to think about when choosing actors
for my own video. Although narrative characters are included, some people also
wanted the band members to appear as part of the narrative. A few answers also
mentioned that they enjoyed the videos more if there were visually appealing
characters involved. I don’t think this is a necessity for my own video but it
is interesting to see how the appearance of the characters affects whether
people like a music video or not.
On my
questionnaire I also asked whether people had any other ideas about what they
liked to see in music videos. This gave a huge range of answers. People wanted
to see artistic visuals, originality, contemporary ideas and various
interesting locations. I also think it is important to using different
locations because it makes the video interesting and keeps the audience
captivated. Someone also said that the visuals need to, “relate to the lyrics.”
This is very important and is definitely something I will be thinking about
when planning my music video.
Since
people tend to watch music videos for enjoyment, it isn’t surprising that
people disliked seeing violence, swearing, abuse or people getting hurt. These
all create a negative tone and were the only things mentioned when I asked what
people didn’t like to see in music videos.
From the pie chart you can see that 60% of people that I
asked preferred to watch music videos that include both narrative and footage
of the band/artist. This figure has helped me decide that this is what I will
conclude in my own music video.
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