How I’m going to use these codes
and conventions in my own video…
For our own music video we will use the indie convention of
using a mixture of performance and concept footage. Our locations will be
linked to the lyrics of our song but we will set it in large open spaces. We
will also include close-ups of the lead singer using bright lighting to include
performance footage. Contrasting this with darker shots will make the music
video more mysterious and more like typical indie music videos. Close ups of
specific props and objects will help the narrative along and create enigma
codes. We may use filters, not black and white because that is too extreme, but
a lighter filter would help create a carefree, feel good atmosphere. Although
often indie music videos don’t make sense, we would rather our narrative was
easy to understand because from our audience research we now know that viewers
prefer to watch music videos that make sense.
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